Michelle Imam Bakhsh
Founder
I am a first-generation Oregonian dedicated to delivering exceptional customer service and high-quality products to my customers. In 2024, I founded Second Run Snow Co. after identifying a need in my community for reliable, affordable snow gear. Since then, I have built a diverse inventory by sourcing equipment from a variety of trusted suppliers, maintaining a selection of over 400 pre-owned snow gear items at any given time.
I hold a Bachelor of Arts in Business Administration from Warner Pacific College and a Master of Science in Human Resource Management from Capella University. My academic background in Business and Human Resources supports my commitment to operational excellence and customer satisfaction.
Our purpose
To foster meaningful connections among families and friends through shared winter experiences.
Our Values
Affordability: Providing high quality merchandise at an affordable price.
Community: Building and uniting communities through shared experiences.
Giving: With every purchase, $1 is donated to a local food bank, helping to support the needs of our community.
Our Vision
To become the leading provider of high-quality, new and gently used snow gear in the United States.
Second Run Snow Co. 